CONSUMER SURVEYS & MARKETING

Contact : Jean-Michel HERODET

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SPECIFICS

Being specialized in wide scale consumption products allows us to develop research strategies which are suitable to each marketing problematics.

Our methodologies are specialized in the consumer global approach, in which the perception, the representations and the context or motivation of the consumer which brings about his purchase and his consumption are analyzed as well as his reactions to tested projects.

SPECIFICITIES

ÄTailored studies in accordance with your marketing problematics.

ÄJust one person is responsible for the survey from briefing to recommendations

ÄSurvey carried out at national level : Paris, the south-west, the west of the country, in Rhône Alpes…

ÄResults follow-up after the survey

ÄTotal confidentiality of your project

ÄDeontology code : seriousness and quality of methods used

METHODS & TOOLS

ØScientific methodology :

Marketing, statistics, psychosocial and cognitive sciences

ØLaboratories :

• Programmable electronic tachystocopes (packing visual tests)

• Meeting room with video and two-way mirrors (focus group, interviews)

EXAMPLES OF AD HOC SERVICES

üStudies on product new concepts

Cheeses, caterer products, salting, beers, milk products, meat products...

üPacking visual diagnosis

Foie gras, delicatessen, milk products, cheeses, fresh pastry, Viennese bread and buns

üErgonomics studies on packaging new concepts (fresh products)

üProduct/packaging adequation, (fresh and ultra-fresh products)

üProspective studies on packing new opening/closing systems

Four products tested and listed in the SIAL 96 innovations

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RALIMENT (ex ALIMENTEC RECHERCHE)

Technopole ALIMENTEC - Rue Henri de Boissieu - F-01060 BOURG EN BRESSE cedex 9

Tel. 33 (0)4 74 45 52 35 - Fax.33 (0)4 74 45 52 36 - E-mail : raliment@ifrance.com

Association loi 1901, Code APE 731 Z - SIREN 384 701 827 - SIRET 384 701 827 00022

TECHNOPOLE DE GENIE INDUSTRIEL ALIMENTAIRE